Connecting powerful brands with industry leading retailers

Brand Strategy provides a multi-faceted platform that leverages the power and efficiency of the organization, enhanced capabilities, and extended reach within specialized channels.

Who we are

A US based organization that markets, distributes, and manages a distinguished portfolio of branded products within specialized channels globally.

Established in 2005, we developed partnerships with highly recognized brands so as to become an extension of their company into Wholesale Clubs (Costco, Sam’s, BJ’s). Today we service over 1250 Wholesale Club locations worldwide.

With the addition of Amazon and Travel Retail, we continue to extend our scope into fast growing market sectors that can help strengthen and expand businesses on a global scale.

Leveraging our commercial agility and operational know-how, we provide end-to-end solutions that are supported by dynamic business strategies, innovative product initiatives, and state-of-the-art operational platforms, yielding industry leading performance and a win-win partnership for all.

How it works

We invest in a comprehensive commercial and operational infrastructure that is not only turn-key but also absorbs ALL the financial risk for the brand.

As an extension of the brand, we activate a global business development engine to help amplify brands, optimize channel opportunities, and build a mutually prosperous partnership for all.

Our model

The Brand

• No Financial Investment needed
• No Infrastructure required
• No sales force
• No customer service
• No planning organization
• No warehousing of goods
• Product Strength and Equity
• Design Expertise
• Product Development
• Product Sourcing
• Historical Data
• Production and Manufacturing Efficiencies

Brand Strategy

• Turn-Key Model
• Absorb, Plan, and Manage ALL financial and operational responsibility
• Manage ALL Commercial and operational functions
• Design, optimize and implement a business and distribution strategy that focuses on opportunities by channel and geography.
• Travel and interface with brands/retailers
• Ensure retail excellence – real estate negotiations, creation of in-store displays (modular, adaptable, scalable), best-in-class product presentation
• Run day-to-day operations, reporting, and management of product life cycle
• Owner of Inventory
• Complete financial ownership and oversight
• Handle all logistics of product to the customer
• Warehouse and prepare product
• Perform Product Testing/Factory Audit


• Market Sector Experience and Expertise
• Specialized Teams
• Developed Retail Network and Infrastructure
• Secured real estate platform
• Operational ‘know-how’ and efficiencies across geographies
• Dedicated on-site staffing – management, sales associates, operations and support
• Sense of place and linguistic agility
• KPI Reporting and Business Tracking
• Historic and forecasted statistics

Best-In-Class Execution

Our people are our greatest asset and resource. With 100+ years of combined experience in retail, wholesale, domestic, and international business operations, the team’s expanded product scope includes men’s, women’s, and children’s wear, home/giftware, sporting goods, fine foods, other personal accessories and packaged goods.

Fortified by a demonstrated track record with Global Fortune 500 Companies, they provide an expertise in business development, brand building, channel management, marketing, and partnerships, that have consistently delivered profitable sales growth, best-in-class execution, and overall organizational excellence.

Our Core Values

  • Entrepreneurial and Pioneering Spirit
  • Innovation and Newness
  • Integrity, Honesty, and Clarity
  • Building Consensus and Common Goals
  • Commitment and Pursuit of Excellence
  • Total Customer Success

Who We Work With

What Our Clients Are Saying

Merri Gleckler

President & Co-Owner, Kashwere

Working with Brand Strategy has always brought exciting opportunities with endless possibilities. I can’t wait to see what we come up with next!

Robert Chang

Dool FNA

We have had very good experiences manufacturing for Brand Strategy. They have great communication and represent their brands in a professional way that is unique to this industry.

Sales Coordinator

Eddie Bauer

I have known and worked with Brand Strategy for a number of years. We have achieved a great business together and continue to see our brands grow under their guidance.

Ellie Tahari

Working with Brand Strategy has truly been turn-key with us getting into the international Clubs. We look forward to them building our brand.

Mike Bates

Sales Manager, Taylormade/Adidas Golf

Working with Brand Strategy has been a great experience. I have been doing business with them ever since I started working at Taylormade/Adidas Golf and our company has had a relationship much longer then that. We have had nothing but positive experiences working with them and continue to grow our business each year with new opportunities.