What we do

We provide a customized full-service plan to manage your brand’s retail account with Amazon. Our team will fully engage with your brand to outline goals and strategies that align with your brand’s DNA. We build a comprehensive strategy to drive traffic, improve search relevance, increase conversion, and gain customer acquisition.

Our team has extensive experience with managing accounts for Amazon and former fortune 50 brick and mortar stores and a proven track record of managing and growing high volume accounts. We will provide crucial consultation on when and where to invest marketing dollars with Amazon as well as provide services to manage all aspects of your Amazon account.

General Account Management

• Manufacturer/brand representation and vendor central management
• Consult on terms negotiations and Amazon vendor funding requirements
• Selection management
• Product setup and detail page content updates
• Data analysis and insights from Amazon retail analytics on key performance metrics
• Operational support to reduce chargebacks and improve efficiencies
• Guidance on inventory management and forecasting
• Pricing execution and management of markdown funding

Build brand equity

• Build and manage branded storefront with click through to curated selection
• Schedule branded merchandising placement on relevant Amazon landing pages
• Develop and execute effective marketing strategies guiding customers to in-season products
• Drive full price sales through sponsored product ads and AMG campaigns
• Maintain A+ detail page content with brand story and updated brand imagery
• Create bundles and related products to recommend items together at the point of purchase
• Assistance with brand registry to combat counterfeit and unauthorized marketplace offers

Drive traffic and customer acquisition

• Development and execution of promotional and marketing strategies
• Annual marketing and promotional planning and budgeting
• Implementation of strategies to improve search and browse relevance through promotions, SEO, and sponsored product ads

Improve search relevance and increase conversion

• Keyword and search engine optimization
• Build A+ detail pages to boost search relevance and increase conversion
• Optimize brand store content to drive SEO from external search engines such as Google
• Plan and execute promotions to drive higher glance views and fuel search and browse relevance
• Assist with Vine enrollment to gain trusted customer reviews